DANUrB+ Communication Workshop was organized online by National Tourism Cluster “Bulgarian Guide”, Work Package Communication Leader, on November 17, 2020. Main DANUrB+ Messages and target groups were presented, as well as specific parts of the Communication Strategy.

DANUrB+ main message is “to Build a Common tourism destination brand and create a spatio-cultural comprehensive network, the “Danube cultural promenade”.  Main pillars of the communication process such as sender, recipient, message, channels, etc. were shared, further information regarding rules of successful communication was presented. 

The 7 C’s of communication were discussed in detail. Special communication tips and tricks wrapped up the event. The outcomes of the workshop were acknowledged by all participants and the patner, who organised the event, was invited to contribute to the communication workshop of the DANUrB+ sister project – Living Danube Limes.