The 1st Transnational Project Conference will take place on 11-13 October 2017, at the magnificent Kodály Conference and Concert Centre in Pécs/Hungary – organized and hosted by the Zsolnay Heritage Management Nonprofit Ltd, in close cooperation with the Ministry of Science, Research and the Arts Baden-Württemberg.

The central topic of the Pécs conference will be audience development which is considered as a challenge for several cultural and touristic institutions and organizations in the Danube region, especially when it comes to the needs of existing and potential audiences of cultural heritage.

The Transnational Project Conferences to be held in Pécs, Linz and Regensburg are the heart of EU-wide visibility and public relations in the framework of the INTERREG DTP project „Danube Culture Platform – Creative Spaces of the 21st Century” (CultPlatForm_21). At these events main principles of the project will be realized: knowledge transfer, networking/information exchange among the partners, external experts, stakeholders, national policy makers, administrations, scientists and practicioners to cooperate on cultural and toursitic issues and to couple networking with learning interactions.

The conferences are expected to shape the image of the Danube area as an innovative/contemporary cultural and touristic place with positive dynamic for participative culture and tourism policy making.

The central topic of the Pécs conference will be audience development which is considered as a challenge for several cultural and touristic institutions and organizations in the Danube region, especially when it comes to the needs of existing and potential audiences of cultural heritage.

During the project conference in Pécs experts and practicioners will discuss concepts, best practices and role models of audience relationships from all over Europe, but mainly from the Danube area, including education, programming and marketing aspects. From another perspective the programme addresses strategic issues of the CultPlatForm_21 project such as effective transnational cooperation, innovative approaches to cultural heritage, the (re)invention of cultural routes, or the application of new technologies in audience development work.

Pécs is a unique, 2000 years old Central European town, a UNESCO World Heritage Site with its Early Christian Necropolis and the European Capital of Culture 2010. With its different spectacular layers of history from the Roman Empire to the heritage of communism, Pécs will not just be hosting the conference, but will serve as an interactive field of study and experimentation within the programme.

Please save the date!!!

Fotos: Zsolnay Cultural Quarter, Pécs